Monday, October 05, 2009

5 Ways To Increase Your Business With Name Painting

Several face & body painters have recently 'discovered' the ancient art of 'Name Painting'.

I first saw this some years ago at Whiteley's Mall in Bayswater, London and later at Covent Garden and Camden Lock, both upscale, popular tourist and local attraction street markets. I never investigated it, but all the exponents were from somewhere in the 'Far East' and the designs followed a similar pattern. I had my name created and it hung on my office wall for some time. Each letter can be created in a limited range of symbols, each of which represents a particular character or trait.

I have no idea what those currently intrigued with the idea have in mind, and maybe they haven't either, other than it being an interesting diversion and something they can understandably turn their hand to with ease. I dare say that some will translate the designs into face and body designs and use them in their primary work. I've also seen mention of producing the artworks at events when the weather makes it impossible to face paint.

However, there are a number of very beneficial things they could do with the work they produce and I thought I'd offer a quick heads-up here and hopefully fire up their interest even more.

Give Aways
For 'temporary' face & body painters, it means they now could have something with lasting value. Once the skills are learned, they will only take minutes to create but would last for a lifetime. These Name Paintings would make superb 'give aways'. They have a reasonable perceived value and would therefore make an impression when received as a gift.

Once created on paper or board, they could be 'branded' with a stamp (or sticker) to create a perpetual promotion. I should mention here that it may become important what size they are created. Bear in mind envelope and postal limitations, and also, for when you offer them mounted or framed, what is available here too at an appropriate price.

When To Use

1. As a 'thank you' to a client after a gig
Hopefully you DO send clients a follow up email or maybe postcard or ecard. Imagine them receiving a thank you letter and a Name Painting of their or their family name. It's an excellent personal gift but not too much, especially because you have created it and it's very closely related with what you do.

2. As a competition / survey prize
I'm sure many will run competitions on their Blogs or websites. These could be any number of things from naming a design, the best submitted design idea, best coloring sheet that month and so on. See articles I've written on Competitions, Polls and Surveys as promotional tools elsewhere. Then you reward the winner or winners with specially created Name Paintings.

3. As a bonus
When creating a 'bundle' as a price promotion, a Name Painting would be an excellent addition. Given the price these sell at when created live, this value added bonus would work wonders. Instead or having to reduce your fees to match a competitor's price, start to add value! Whereas you may previously not known of a way to do that (although there are many options), this is simple.

4. As a free gift when prospects 'opt in' to your list
As I am sure you know, opt-in rates increase massively when a free gift is offered. If you have an opt-in for a special list and offer these as an incentive - you'd end up with the prospects name, email and snail mail address.

In all the above cases, it would be simple to enclose a PS that said:

"If you'd like a Name Painting for another family member, I would be happy to send one at a special reduced price ...." and so on. This is a simple upsell that I see families taking advantage of.

5. As a way of getting the edge on competitors
Just being able to offer this to everyone who makes a booking on certain days, or over a certain price, or once booked x times in any period ... however you wish to limit availability, creates a scarcity that creates desire and demand. And this is so powerful when you are the only one on the block making such offers.
That's it. Just a quick heads up on 5 Ways To Increase Your Business With Name Painting
PS If you have any questions about the above, simply leave a comment and I'll respond
John Gordon
Founder of APE


Sunday, October 04, 2009


This post is to simply say welcome and to invite you to bookmark this Blog and come back again soon.

What's In It For You?

The Academy (APE) is a simple solution to a complex series of situations. It wouldn't do justice to explain briefly in this introduction so I'll hold off until next time. Suffice it to say that

=> If you are in business as a Solo Entertainer
=> You want to raise your game
=> You want to raise your profile
=> You want to raise your fees
=> You want to work for more of the right kind of client
=> You want to get more work in new markets
=> You need help in online marketing
=> Business is slow and it needs a boost
=> You'd like to travel more
=> You'd like to earn more without traveling

.... and many many other topics related to achieving peak performance and success, whatever that means to you, then ..... go APE now!

APE will be open for FREE membership which brings you newsletters crammed with help and advice, strategies, tips and tools related to the above. There will be articles, free software and scripts, resources and links .... everything you will need. Later this year I will be announcing a series of teleconferences so that we can talk online and solve your most pressing business and marketing problems and there will also be a live workshop. More on all this later.

All details will be announced in the APE newsletter so sign up now so that you get to know before your competition does! Simply go to the website (link below) and fill in the form.

APE is now open to Founder Members (with special bonuses) and over the coming weeks I will be adding some articles, tips and tactics to improve your entertainment business.

If you do have any questions, then email me anyway. I will say that, although APE will later be a paid membership site with a variety of levels of membership, founder members will be signed up FREE, and you'll have access to everything.

I look forward to hearing from you

John Gordon
The Infotainer and Founder of A.P.E.